Hospice Palliative Care Association of South Africa
Jenny Handley Performance conceptualises and manages brand campaigns for the Hospice Palliative Care Association of South Africa, with Lucas Radebe, Jacques Kallis and Achmat Hassiem as the “ambassadors” of Hospice.
For Hospice Week in May and World Hospice and Palliative Care Day in October JHP co-ordinates a sponsored advertising campaign by securing free advertising space in magazines, national newspapers, radio stations and television. To date more than R20 million has been sponsored for free publicity and helping create awareness.
Jenny Handley Performance conceptualised and opened the first Butterfly Box designer charity shop in Threads Project, Cape Town in 2015, a great success. The Butterfly Box is spreading it's wings even further and now has a pop-up component where it appears in businesses for a day. FCB hosted two pop-ups for World Hospice Palliative Care Day in October 2016.
Grapevine has sponsored the “Virtual Voices” SMS campaign since 2009, where anyone can SMS “hospice” to 40772 to donate R20 to Hospice (network and admin fees apply).
Wynberg Rotary’s Last Night of the Proms
Jenny Handley Performance has been involved with the Wynberg Rotary Club for seven years, helping them gain public exposure for their biggest annual fundraising event. 2015 marked the 30th anniversary of The Last Night of the Proms. Renowned Richard Cock uses his talents to conduct massed choirs and the Cape Town Proms Orchestra and the Cape Town Highlanders, a firm favourite, pipes the audience back in for the second half, in which balloon races, streamers and sing-a-longs to perennial favourites, lighten the tone.
The Hospice Palliative Care Association (HPCA) celebrated 25 years of service in 2012, so the theme for the HPCA conference was Celebrating Partnerships.
The mission of HPCA is to promote quality of life, dignity in death and support in bereavement for everybody living with or affected by a life-threatening illness; and whilst a great deal of good work is done by the organisation itself, the real thrust behind its success is the very close allegiances it is able to form with member hospices and partner organisations.
Through them, the organisation can provide more localised palliative care, and promote awareness of the availability and benefits of such care.
The conference was action packed with great national and international speakers as well as companies and funders who spoke about health care, palliative care, partnerships and many more topics of interest. The opening reception was a lovely evening where HPCA acknowledged and presented their Silver Supporters with a Silver Tree. Madam Thobeka Madiba Zuma was the guest keynote speaker of the evening. Palliative care ambassador, Lucas Radebe and MC of the evening, Lance Witten hosted the lucky draw prize giving where fun and laughs were had by all. The whole event was a great success!
Jenny Handley received a Silver Supporters Award for her ongoing service and commitment.
In addition to partnering with SABMiller to provide quality material for entrepreneurs in Raise your Profile, Jenny has trained their national KickStart finalists in raising their profiles, and the Western Cape and Eastern Cape regional finalists in brand and media training.
Jenny Handley Performance was contracted to manage OPERATION BRAND for CRS, a payroll and software solution company that had been in existence for nearly 25 years. Whilst maintaining its current status and offering, it was time to refresh its image and get ready for the 25 year celebrations.
A brand is an overall experience, not just a logo and look – it is what people say when you are not there. People don’t buy products…they buy products from people, so we were mindful that the entire operation was about people. It was time to re-examine their brand, to re-innovate and refresh the look and feel, and to rejuvenate the staff and customers for renewed enthusiasm and interest – and ultimately for increased revenue.
We conducted research through dialogue with an appreciative enquiry process, by talking to stakeholders (current, previous and potential clients), employees, management and staff and suppliers. We analysed their advertising, marketing and PR and current perceptions in the marketplace.
The logo change was conducted with a collaborative and creative approach and the implementation bottom up so that all role players would understand the generic brand, their own personal brands and how they slotted into the company. We then outlined the new brand plan at national workshops.
Marketing elements included the new-look logo and byline, mission statement and vision, business stationery, dress code and signage. Staff were encouraged to write their own profiles for the website and to improve their verbal communication (voicemail and introductions). Electronic communications were improved with a new-look interactive website and e-mail signatures in addition to business cards, folders etc. Once these basics were in place and internal communication and brand understanding perfected, CRS were ready to go to market.